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ASA Automotive Systems Partners with ClearMechanic

ASA teams up with ClearMechanic to provide enhanced functionality for AutoRepairMaster & TireMaster

Merrimack, NH (June 27, 2012)
– ASA Automotive Systems, the industry leader in providing software systems and services to tire dealers and auto repair shops, and ClearMechanic, developer of automotive repair visual explanation technology, have aligned to deliver mobile applications, expert illustration content and web-based tools that will help auto repair centers overcome the challenge of earning a car owner’s trust, and in turn close more complex automotive repair sales.

With the integration of ASA software and ClearMechanic, auto technicians now have the tools to ‘visually explain’ repair recommendations with real-time photos, videos and expert illustrations.  Technicians can attach photos of the necessary repair on a customer’s vehicle and associate it with expert illustrations, along with the explanation of why the work is needed, and electronically communicate the information to the customer via email.

All images and illustrations are stored in ASA’s database for future reference, making subsequent follow up on declined services even easier.  Repair centers can send customer reminders with the images associated with the declined service, along with the work estimate.  Car owners are more likely to trust and approve repair recommendations when visual evidence is provided. In fact, ClearMechanic has documented a 20-40% increase in success on additional service recommendations when customers are shown photos of their defective vehicle parts.

“Adding this functionality to ASA’s software brings the ‘wow’ factor to auto repair,” said Ken Halle, president of ASA Automotive Systems.  “The trust and confidence repair shops are able to build with their customers by showing photos and video of problem areas is invaluable, with email or text and with close to 50% of the cell phone users now having smartphones, auto repair shops can communicate with their customers on their mobile devices.”

"One of the top consumer frustrations in the car repair process is being presented with unexpected repair recommendations, particularly complex or expensive ones," said Brad Simmons, CEO of ClearMechanic. "Explaining these recommendations with real-time, visual proof is essential to restoring trust between consumers and technicians."

About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto repair shops manage all facets of their businesses and can be tailored to suit the order processing, accounting, eCommerce and business management needs of any size retail, commercial, wholesale, or retread operation.

About ClearMechanic
Founded in 2009, ClearMechanic has proven experience creating award-winning applications for the automotive repair industry. Their existing mobile and web applications have delivered more than 200,000 repair recommendations and bring transparency and ease to repair center customers. ClearMechanic’s goal is to create a win-win for service centers and their customers and bring today’s Internet customers back to the service bay. For more information, please visit www.clearmechanic.com.


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